Evaluation Question 4

Who would be the audience for your media product?

We carried out a questionnaire before we started to plan our thriller opening, so we could get an idea of what kind of thing our audience would expect to see.

We asked the basic questions, such as their favourite genre, their favourite thriller-genre film, what kind of things they would expect to see in a thriller and what kind of age rating they would expect a thriller to be, and we got a variety of results back from our survey audience.




These two graphs show the demographics of our questionnaires audience.

This graph shows the favourite genres of our questionnaires audience. There is a clear preference for action and comedy. We couldn’t make a comedy-thriller, so we agreed with looking at making a crime/action-thriller.

These are the genres that people expect from a thriller film, and as shown, mystery and action rate very highly. From this we knew what sub-genres to include in our thriller, mainly mystery and action, but we also want to include crime from our own decision.

This is the age rating that people expect a thriller production to be. 15 was the most highly rated age grouping, so we knew we should stick to this, that way we could include things that would attract an older audience, without having the age rating too high that a younger audience can’t watch it. This means we can show themes like drug use, strong language and violence, but without restricting our opening to an older audience. I don't think this restricts us in any way either because we don't want to have an older age rating, 18, because it will restrict the audience too much as well as barely increasing the available theming for our opening, there are things we don't want it to be involved with as the producers.

Our audience would be people over the age of 15, people over this age tend to have more disposable income, and I would imagine a higher proportion of males to females based off of the genre.